Last year we worked with a client who was just starting his construction company. He intended to go after the custom homes market and was looking to set up his web presence to capture leads online. This is the overview of how we helped him grow.
Starting a business today always requires a strategy that is digital first. Even offline businesses that are brick and mortar, consultants, or in this case, construction should focus on mastering and claiming their digital space. Why? Because you should always reverse engineer your farming. Your clients are the lifeblood of your company, and you have to be where they are. Today when someone needs to renovate their home or build something new, they search the web.
Our client was set with his new pick up truck, took kits, led driving lights for those late nights and all the business documents needed to actually start working, but was missing the work. Here’s how we set him up and how you can do it too if you haven’t already.
The first we did was register a proper domain and created a website. Despite a business having multiple channels of communication, if someone has a website and publicly advertises it, that’s where people will go.
But having a website has a lot more perks than you owning your own piece of digital real estate, as we’ll see below. With a website, you can work towards moving your rankings through Google and eventually being found by people that don’t even know you but are looking for your services.
Having a clear plan of action when it comes to conversions is what separates those who succeed in the digital space with those who don’t. A funnel is a series of steps you set up with the sole intend for your website visitor to commit a desired action. In this case, the funnel was intended to turn website visitors into current and future leads. This was done through the set up of an e-mail list builder, like Mailchimp, and enticing content. We helped this client create compelling content that their audience would find interesting, such as DIY articles and money saving tips.
When a lead was interested in one of these gems, they’d register for more information in exchange for an e-mail. From there, the leads can be nurtured by our client for eventual business.
We’re happy to say our client is extremely happy with the way things are going, and we can do the same for you!
Once in a while a see a company that is doing a really great job both marketing and engaging their community, in ways that lead it to succeed and I have to highlight their success! Today’s blog is an e-commerce case study that analyzes the success of Manimal, and e-commerce shop that sells weight lifting wrist straps in the highly niche Crossfit market. Manimal’s website is simple, built on the Shopify platform with a fairly dormant blog, but they are killing it on social. With a proper social strategy, any company can generate steady sales in a way not seen before. I commend Manimal’s success and will highlight their achievements and how you can do so to below.
- url: manimalstrong.com
- Facebook: 40,000+ likes
- Instagram: 30,000+ likes
Manimal has built an incredible social following for their brand, which no doubt has translated into amazing sales for the company. What do I like that they are doing and how can you replicate it in your company? See below.
They Know Their Audience
It’s super important for you to understand your audience and where they reside so that you can successfully engage them and convert them into paying customers. You can tell Manimal has cracked the code here – fitness is a visual industry, so naturally their biggest audiences are on Instagram and Facebook, the two biggest platforms for image and video sharing on the web to showcase their wrist straps. This helps you both original build your audience through advertising, but in time be found naturally by other users on the platform in a natural way.
They Understand Engagement
Manimal has done a great job engaging their audience on both Facebook and Instagram. Primarily a seller of crossfit wrist wraps, they’ve naturally created content around their customers use of the product, which immediately creates social proof and a sense of loyalty from purchasers who see you appreciate them. Furthermore, they engage in a natural way with their audience through comments and relevant posts such as videos instead of the push content plan I often see being implemented by inexperienced companies. On Facebook, such comment engagement is gold because the algorithm can see activity on the post, which boosts it to users generating more exposure.
Overall, Manimal is a company doing amazing things on social that will definitely continue to succeed going forward!
If you are getting started with internet marketing today, there are things you need to know. For my first blog, I plan to layout what I’ve learned working in this industry for many years and hope that you can take my advice and skip countless mistakes made by me and ultimate shorten your path to success. Why should you listen to me? If you are here, chances are someone has mentioned my name – I’m Joe Kay and I have been doing internet marketing for more than 10 years. First, I focused on SEO and web design (which isn’t really internet marketing), but with the rise of both analytics and social networks, my client network was seeking for a conversion pro and my brand was born. Today I focus primarily on SEO, Facebook advertising and sales funnels to help my clients grow their business. Here’s my two cents.
There’s No Such Thing As Luck
The first mistake I see from people that get started either selling marketing services or taking on marketing for their on digital companies is that, in mimicking the offline world, they throw things at the wall and see what sticks. They may create a Google or Facebook ad and let it sit hoping the internet fairy makes it work. In web marketing, there is no such thing as luck – everything works or fails for a reason, and thanks to the amount of metrics you can track on an advertisement or sales page, if you know what you are doing you can eventually get it right and win..big!
It Takes Time
Back in the early 2000s internet marketers lived in paradise – link building was almost instantaneous and cheap, advertisements were inexpensive and delivered huge ROI, and email open rates were in the double digits. Those days are gone, and anyone who tells you otherwise is scamming you – algorithms and consumers have gotten smarter, which means that all your marketing efforts will take time. Keep that in mind with any campaigns you begin.
Each platform you use to market will have changes that will affect your strategies. Make sure you tune in daily and learn to adapt on the fly.