If you are getting started with internet marketing today, there are things you need to know. For my first blog, I plan to layout what I’ve learned working in this industry for many years and hope that you can take my advice and skip countless mistakes made by me and ultimate shorten your path to success. Why should you listen to me? If you are here, chances are someone has mentioned my name – I’m Joe Kay and I have been doing internet marketing for more than 10 years. First, I focused on SEO and web design (which isn’t really internet marketing), but with the rise of both analytics and social networks, my client network was seeking for a conversion pro and my brand was born. Today I focus primarily on SEO, Facebook advertising and sales funnels to help my clients grow their business. Here’s my two cents.
There’s No Such Thing As Luck
The first mistake I see from people that get started either selling marketing services or taking on marketing for their on digital companies is that, in mimicking the offline world, they throw things at the wall and see what sticks. They may create a Google or Facebook ad and let it sit hoping the internet fairy makes it work. In web marketing, there is no such thing as luck – everything works or fails for a reason, and thanks to the amount of metrics you can track on an advertisement or sales page, if you know what you are doing you can eventually get it right and win..big!
It Takes Time
Back in the early 2000s internet marketers lived in paradise – link building was almost instantaneous and cheap, advertisements were inexpensive and delivered huge ROI, and email open rates were in the double digits. Those days are gone, and anyone who tells you otherwise is scamming you – algorithms and consumers have gotten smarter, which means that all your marketing efforts will take time. Keep that in mind with any campaigns you begin.
Each platform you use to market will have changes that will affect your strategies. Make sure you tune in daily and learn to adapt on the fly.