Once in a while a see a company that is doing a really great job both marketing and engaging their community, in ways that lead it to succeed and I have to highlight their success! Today’s blog is an e-commerce case study that analyzes the success of Manimal, and e-commerce shop that sells weight lifting wrist straps in the highly niche Crossfit market. Manimal’s website is simple, built on the Shopify platform with a fairly dormant blog, but they are killing it on social. With a proper social strategy, any company can generate steady sales in a way not seen before. I commend Manimal’s success and will highlight their achievements and how you can do so to below.
- url: manimalstrong.com
- Facebook: 40,000+ likes
- Instagram: 30,000+ likes
Manimal has built an incredible social following for their brand, which no doubt has translated into amazing sales for the company. What do I like that they are doing and how can you replicate it in your company? See below.
They Know Their Audience
It’s super important for you to understand your audience and where they reside so that you can successfully engage them and convert them into paying customers. You can tell Manimal has cracked the code here – fitness is a visual industry, so naturally their biggest audiences are on Instagram and Facebook, the two biggest platforms for image and video sharing on the web to showcase their wrist straps. This helps you both original build your audience through advertising, but in time be found naturally by other users on the platform in a natural way.
They Understand Engagement
Manimal has done a great job engaging their audience on both Facebook and Instagram. Primarily a seller of crossfit wrist wraps, they’ve naturally created content around their customers use of the product, which immediately creates social proof and a sense of loyalty from purchasers who see you appreciate them. Furthermore, they engage in a natural way with their audience through comments and relevant posts such as videos instead of the push content plan I often see being implemented by inexperienced companies. On Facebook, such comment engagement is gold because the algorithm can see activity on the post, which boosts it to users generating more exposure.
Overall, Manimal is a company doing amazing things on social that will definitely continue to succeed going forward!